Action Finance Initiative (AFI)
AFI empowers underserved individuals in Greece to access microloans and business support, helping them build sustainable livelihoods. By breaking down barriers to financial inclusion, AFI fosters entrepreneurship, resilience, and economic participation. Its work promotes social cohesion by enabling people to take control of their economic future.
Introduction & utilization of donation
Helidoni Foundation is proud to continue its support of AFI (Action Finance Initiative), Greece's first non-banking microfinance institution, founded in 2014 by ActionAid Hellas and the French microcredit pioneer ADIE. With a mission to fight economic and social exclusion, AFI provides access to financing and business development services for individuals traditionally excluded from the banking system. Its vision is to create sustainable economic opportunities for underserved entrepreneurs.
This renewed grant from Helidoni Foundation aims to raise public awareness of microfinance and strengthen AFI's capacity to deliver inclusive financial and business services across Greece. Running from July 2026 through December 2026, the funding supports several key initiatives that will enhance the organization's impact and visibility, while AFI continues to disburse microloans of up to €25,000 to unemployed individuals and existing businesses in Greece.
Specifically, the grant enables AFI to enrich its Business Development Services (BDS) by funding essential headcount and expanding operational capacity. New marketing campaigns will showcase AFI's work, covering partners' costs across social media, production services, creatives, and paid ads. The grant also funds IT needs and support, as well as programme and membership expenses, including European calls and platforms - strengthening AFI's alignment with broader policy and funding ecosystems.
Beyond the grant period, AFI will continue to deliver on its mission by leveraging its internal resources and cultivating new partnerships. Helidoni Foundation's support acts as a critical enabler of growth and awareness, helping pave the way toward a more inclusive financial future in Greece.
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