Ten Million Hands

Introduction & utilization of donation

In March 2025, Ten Million Hands (TMH) submitted a new request for a continuation grant to the Helidoni Foundation. This follows the December 2022 founding grant and the 2023 and 2024 follow-up grants, and aims to support the third phase of TMH’s growth strategy — a phase crucial for completing our infrastructure, deploying our revenue-generating initiatives, and reaching full financial independence.

For the Helidoni Foundation TMH is a core strategic partner advancing SDG12 (Conscious Consumption and Production). Over the past two years, the Foundation’s contribution has been instrumental in enabling TMH to evolve from concept to impactful platform. The upcoming year is set to solidify its position as the go-to actor in Greece for sustainable living.

1. Information Hub Expansion
Our online portal (tenmillionhands.org) is live and continuously updated with educational content: articles, podcasts, merchant profiles, and sustainable living tips. It acts as the core advocacy and awareness tool of the organization. In 2025, our communications strategy will shift to full deployment: Google Ads will be properly leveraged, new partners will be onboarded to manage campaign performance, and our newsletter will become a central metric for community engagement.

2. Conscious Marketplace
We are onboarding major merchants (retail, HORECA, SMEs) into the TMH Conscious Business Network — the backbone of our redemption and collaboration model. This marketplace will directly support the TMH employee prepaid cards offering, while creating awareness for conscious merchants.

3. TMH Cards — Meals & Benefits
2025 will be the first year of real commercial expansion for the TMH Cards. We have commitments to issue thousands of Meal Cards through contracts with both large employers and SMEs. These cards will be redeemable within our Conscious Marketplace, rewarding consumers who make ethical choices and supporting mission-aligned businesses. Our back-end ERP system is already live; integrations with our CRM and loyalty tools are underway.

4. Ethical Rating Tool & Certification
In collaboration with our research partners and with support from the Latsis Foundation, we are developing an ethical rating and certification tool. This tool will empower consumers and organizations to evaluate and communicate their environmental and social performance in clear, accessible ways.

5. School Training Program
Officially approved by the Ministry of Education, TMH’s school curriculum is ready to launch nationally in October 2025. The program includes experiential learning and teacher toolkits focused on responsible consumption. While the concept is built, full implementation requires funding and the formation of a dedicated training team. A fundraising campaign targeting foundations, corporations, and public partners is already underway.

We continue to pursue diverse fundraising strategies, including partnerships with foundations, national grant programs, and corporate sponsorships. Our long-term vision is to establish Ten Million Hands as the leading organization in Greece for conscious and sustainable production and consumption, while advocating for supportive legislation that empowers brands, companies, and consumers to adopt responsible practices.